In Mumbai we have seen bus shelters beings used as an ad platform. This slowly moved to buses itself being used by brands for their promotions. More so by Filmwalas and TVwalas to promote their films or TV serials. Even Rickshaws or autos are being used by films and TV channels as a promotional platform. Local Trains are being used as an ad platform for many brands and more recently, the private company owned cabs have ads plastered on them. But would you be interested if you are asked to lend your SUV by a brand for advertising on it and also get paid for it? Not sure if this will happen in India and if at all it does then how soon?
But this is not a new phenomenon in the US. I read an interesting article in New York Times today which says that while some companies are willing to pay millions to have their logos on Dale Earnhardt Jr’s racecar, others prefer to pay Brian Katz $500 or more a month for space on his ford Expedition. According to the article Katz who is just 32 is from Manhattan and is one of the tens of thousands of motorists who have signed up to have their cars and trucks wrapped up in advertisements in exchange for a stipend up to $800 a month. These offers are becoming so popular that car owners have been willing to limit where they shop and abide by a code of conduct while they are behind the wheel.
To read this interesting article from New York Times click here: http://www.nytimes.com/2007/08/27/business/media/27wrap.html?_r=1&8seia&emc=seia&oref=slogin
Talk about being intrusive and what could be more intrusive than this.
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4 comments:
Reminds one of the Narayan Kartikeyan's helmet space controversy.. do you recall that?
Shankar R Aiyar
L&T Infotech
Powai
BTW, Dont you find that Tetley TV advt ( Chai mein twist.. life mein twist..) featuring that bearded "guru".. a mischievous one? My wife thinks it is a dig at Sri Sri Ravishankar. Wonder why no one has raised any noise.. so far?
Shankar Aiyar
yes you are right about the dig at Sri Sri Ravi Shankar also the get up of the model is similar or rather is hould say he looks very similar to him. Point taken will try and figure out what to do or write about it.
thanks
anusha
AS,
is there any authoritative source of info on ad films (in the lines of www.imdb.com)..? I am curious to know who played Dr. Bhatavdekar in that ORBIT ad :-)
A great one, that ad.
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