‘Pepsi My Can’………….

Have you seen the latest Pepsi TV Commercial ‘ My Can’ with John Abraham and Shah Rukh Khan. For all those who haven’t seen it this is what the ad is : The commercial shows both stars getting upstaged by the quintessential Pepsi youth, who represents the confidence and attitude of the new generation. The film opens in a café where SRK and John are chatting with each other. A young boy walks in and spotting them, walks purposefully towards them. Spotting him, SRK and John humorously wonder who should give the autograph first to the boy. As the boy reaches them, both of them smile and lean forward expectantly. The boy makes a gesture, saying, “Uncle, Zara Side Dena!” The dazzled stars move apart to reveal a Pepsi vending machine behind them. The boy walks towards the vending machine and gets his Pepsi My Can, thereby leaving the two stars in a daze. The new campaign has been created by JWT and it is based on the idea of Nayi generation ka naya idea. The ad had been released on television a week ago. I thought Shah Rukh Kan really looks old in that ad so suited the scene where the young boy calls him ‘uncle’.
Coming back to the ad, well all the action seems to be on the youth of this country both for good reasons and bad reasons. Pepsi’s new ad is targeted at the youth. It is a new offering on the block from the Pepsi Co stable wherein the company has launched it’s ‘My Can’. It is expected to reflect the style of today’s youth. The company claims that it will provide the youth of today with a healthy platform. I am not really sure if it is a healthy platform. I mean from when have aerated drinks become healthy? Well who is here to listen to these questions or even answer them. The bottom line is ‘To Sell’ as many cans as possible.

Photo Source: indiafm.com