Advertising is everywhere. You step out of your home and there is not a single place where you are not bombarded with some kind of advertising or the other. Be it messages on the backs of car park receipts, your electricity bills, on football or Cricket grounds, on trains, taxis, buses, on paper bags, on the handles of supermarket trolleys, on store floors, in washrooms, even on commodes in the loos, on elevator walls, park benches and the likes. It also includes such techniques as projecting huge images on the sides of buildings, or slogans on the gas bags of hot air balloons. Nothing can get more intrusive, that’s ambient advertising for you. It is said that the word ‘Ambient’ advertising’ was presumably coined during the peak of popularity of ambient music, a genre with electronic textures that create a mood or atmosphere. With the cost of traditional media advertising skyrocketing and a glut of ads fighting for consumers' attention, marketers are aggressively seeking out new advertising vehicles.
Here take a look at some brilliant ambient advertising. They are all international
3 comments:
hi there! this is shaping up well. i like the way you have used all the visuals along with the text. just a suggestion. with pieces like virtual, virtuous, you could mention at the end that it was published in ht in such and such month. gives context i think.
so good to see you write far more than i do! anyway have to do something for hebbar tomorrow.
charu
Did not know it actually it had a term - Ambient Advertising. I think all the advertising is completely and wholly intrusive in any and every media.
No. I dont wish any media to stop advertising, since that is one of the biggest revenues.
Innovative advertising woud be non-intrusive but still impactful with the right audience.
These look great .. i remember the Red FM bajate Raho campaign that had huge car cut-outs on bus stands .. another one was the recently done Ginger "hotel" at Mahim ...
With time we sure we'l have more Ambient Adver Forms to see on the roads
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