Advertising is everywhere. You step out of your home and there is not a single place where you are not bombarded with some kind of advertising or the other. Be it messages on the backs of car park receipts, your electricity bills, on football or Cricket grounds, on trains, taxis, buses, on paper bags, on the handles of supermarket trolleys, on store floors, in washrooms, even on commodes in the loos, on elevator walls, park benches and the likes. It also includes such techniques as projecting huge images on the sides of buildings, or slogans on the gas bags of hot air balloons. Nothing can get more intrusive, that’s ambient advertising for you. It is said that the word ‘Ambient’ advertising’ was presumably coined during the peak of popularity of ambient music, a genre with electronic textures that create a mood or atmosphere. With the cost of traditional media advertising skyrocketing and a glut of ads fighting for consumers' attention, marketers are aggressively seeking out new advertising vehicles.
Here take a look at some brilliant ambient advertising. They are all international
