Do You Suffer from PMS?

You must have seen his whacky vignettes and promos on MTV. And now you can watch his creativity oozing out on the internet. Well wondering who I am talking about? It’s none other than Cyrus Oshidar, group creative head at Media2Win who has created his first ‘viral’ film for Tata Indicom called www.pmsproblems.com. Trust only Cyrus to come up with a name like that. Do you suffer from PMS. All of us do ya.. Any one who does not is a lucky and definitely does not own a mobile phone. I am sure you guys are confused what I am talking …PMS and Mobile Phone. Oh yes PMS refers to Poor Mobile Syndrome. Most of us who are married to our mobile phones suffer PMS at some given point or the other.
Some of the common symptoms are High Decibel Mobile Disease- Talking loudly so that the person on the other end can hear your clearly, Frequent Repetition Complex-- sometime you might be having a very interesting conversation with someone and suddelnly blip….the network snaps …that can be reallyyyyyyyyyyy irritating, Mobile Induced Anger Disorder, Running from one place to other or being in a weird posture all just to get a better signal so that you can talk on your mobile phone uninterrupted. Bottomline is switch to Tata Indicom. It’s this insight and everyday mobile problems that we all face led Media2win, an interacting media agency to create a unique destination for Tata Indicom.
The campaign is targeted towards creating a positive perception in the minds of telecom users about the superiority of Tata Indicom’s CDMA network.
Take a peek at the cool films at www.pmsproblems.com. The four films are shot by Oshidar and is fun.
The viral campaign is extremely creative and indicates one clear thing that creativity is not restricted only to television or print campaigns but is equally important for a digital campaign. From banners to Flash and plain text to audio-video, advertisers are pushing the envelope of creativity online. The Internet offers a broad creative canvas to advertisers. You can mix audio, video, text to engage users in highly interactive ways. Innovation in online medium has become the order of the day as clients are realising the potential of this medium.
As Krishna Kumar, CEO, Media2Win explains: “It’s a different thinking that goes into internet campaigns. It has to be edgy and humorous to engage the audience. It is technologically driver creativity.” “I am proud of this effort and it takes us into a new direction as far as online creativity is concerned,” says: Cyrus Oshidar, Creative Head – Media2win.
Another recent interesting and very creative online campaign was for Perfetti’s brand Mentos. O&M had conceptualized the online campaign which was called www.mentoshelpline.com. And Clinic All Clear’s Make Your Moves campaign.