Finally son follows suit behind father. Lachlan Murdoch, the estranged heir of Ruper Murdoch is eyeing the Indian media scene in a big way. The speculations about him picking up stake in various Indian media companies (Percept Holdings included) have been rife for sometime. Finally it’s true. His company Illyria Pty (Australia) has entered into a 50:50 joint venture with Percept Holdings to launch a talent management company. The new company Percept Talent Management (PTM) will cater to Bollywood celebrities and sporting stars. Murdoch Jr was himself present here in Mumbai to announce the launch of this new company. The joint venture with Percept is also one of his major investments in the Indian media market. PTM aims to represent notable creative and technical talent in the fields of motion pictures, television, fashion, music, sports and branded entertainment. The company foresees an estimated top-line of Rs 100 crore in the first year and is confident of growing to Rs 300 crore within two years of operations.
But Murdoch Jr’s presence in India has fuelled other speculations among media. Speculations are rife that he might pick up a stake in Peter Mukherkjea’s INX Media’s which is soon to launch general entertainment and news channels, probably a good way for him to compete directly with his father in the Indian Broadcasting space. Also the fact that Peter Mukherjea was present at the launch event at Taj Land’s End, rumours are getting stronger I guess.
Well let’s wait and watch……………..
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