Internet TV seems to be the next big revolution around the world, thanks to internet TV sites such as Joost launched by Niklas Zennström and Janus Friis (also the founders of peer-to-peer services Skype and KaZaA), MyTVPal, Sumo.TV (a video content site based out of UK) and India’s very own nautanki.tv. The Joost service allows free access to high-quality video streams through a simple, easy to use interface. Joost has tied up with several major US TV networks.
Similarly Mytvpal.com has a wide selection of shows. Categories include Animated Shorts, the ever-fascinating Archeological Channel, Music Videos, Internet radio, and has close to 1000 free TV stations from around the global from Argentina, Aruba, Australia to name a few.
India’s very own nautanki.tv describes itself as an online entertainment channel catering to Indians all over the world. Nautanki.TV went online eight months ago with six channels including drama, thrillers, documentaries, and humour. The online TV webcasts fixed schedule of programmes every day. It has also created a network of close to 300 websites like saffrontrail.com wherein the user can go and watch the video. 70% of its programming is generated in-house.
All of these sites are an effort towards taking the TV experience and what is good with TV today—high entertainment value, full-length programming, full-screen experience, and channel concepts—and bringing that online. You can watch what you want to watch, when you want to watch it, and where you want to watch it. Internet TV can bring many more interactive features, social networking, all of the best Internet technologies. These channels are slightly different from YouTube, which has user generated content.
The revenue model largely is paid advertising and some of these sites offer content on demand
According to another report by Adams Media Research (AMR), Internet video is expected to generate $5.8 billion by 2011, with ad-supported streaming to PCs and TVs accounting for $1.7 billion, while consumer spending on movie and TV downloads will top $4.1 billion -- up from $111 million last year. The firm sees a period of experimentation between 2007 and 2009, during which the ad-supported model will dominate. But as more consumers connect their PCs to their TVs, spending on downloads will expand rapidly and exceed ad spending by 2011. eMarketer projects video ad spending will soar to 89.0% in 2007. By 2010, one in ten dollars devoted to Internet advertising will go for video placements.
The Indian video advertisement market is expected to reach Rs 750 crore in the next 2-3 years, according to independent industry sources.
Great Potential …………
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2 comments:
nautanki.tv is a bogus website. They have very boring content......the content is so cheaply made that that you dont even feel like watching it
plus if you use it on your blog then you are supposed tobe paid for it~~~but guess what "NO PAYMENTS"....also the widget loads so slowly it takes so much of time to view that
content....i hope all the bloggers are listenting~~~~DO NOT USE NAUTANKI.TV~~~its a stupid website~~~...i think widgetbucks is 100 times better that than nautanki
@ heart hacker
no kidding!!! one of my friends had a similar experience too i better stick to adsense
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