I came across this interesting article on technology and advertising in the latest issue of ‘Newsweek’. It talks of a new technology that is being developed by the National Information and Communications Technology Australia (NICTA). NICTA, a government funded research lab has developed a billboard technology that watches body language and can tell when you are bored and when you are paying attention. The idea is to entice people who are well placed to make impulse purchasing decisions-pedestrians in shopping malls, departmental stores, at airports or on sidewalks.
One of the advantages to be derived out of this technology is that advertisers could get instant feedback. It could actually tell the advertiser which part of the advertisement works and which does not.
Could the ad’s get any more intrusive???? ….I wonder if NICTA’s this experiment would be successful and will consumers accept it.
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