Indian creative advertising has certainly come of age and this is clearly proved by the fact that every year agencies in India are winning global awards for their creativity. Very recently, Ogilvy & Mather and McCann Erickson won an impressive tally of metals at the Media Spikes Awards 2007 held in Bali. The Media Spikes Awards has a very high profile international jury from around the world. The profile of the jury and the extremely prudent awarding of golds at the ceremony make this an extremely tough competition, requiring entries to be above a certain standard.
While O&M scored five spikes (metals in this context) in all, McCann won four, incidentally all for Happydent. O&M's tally included one gold, three silver and one bronze spikes. In the Print Single: Public Service/ Charity Fund-Raising category, O&M got two silvers for 'IAPA Mother-Son' and 'IAPA Mother-Daughter' for its client, The Indian Association for Promotion of Adoption & Child Welfare. Another entry in the same category, 'IAPA Father-Daughter', won the agency a bronze spike. The entire campaign for IAPA (comprising these three entries) fetched the agency a gold in the Print Campaign category (a gold is awarded only to the best entry in each category). There were only two golds awarded at the ceremony. The fifth win for O&M can be credited to its integrated marketing arm, OgilvyOne, which scored a silver spike for 'Mentos Helpline' in the Digital: Websites and Microsites category. McCann Erickson's four silvers for Happydent were all for the commercial 'Happydent Palace'. The wins were in the TV: Food Products category in the TV Craft category, and for Best Use of Film Direction, Best Use of Art Direction – TV and Best Use of Cinematography. Leo Burnett was the only other Indian agency to be nominated at Media Spikes. It had one entry in the Radio category – 'Kid' for Heinz – which didn't win any spikes, but was assigned 'finalist' status. Apart from Media Spikes Awards, Ogilvy recently also won the Yahoo! Big Idea Chair for excellence in interpreting the brand message of Mentos through mentoshelpline.com. This is the 4th time in the last 3 years that Ogilvy India has won the Yahoo! Big Idea Chair.Industry experts say that we are reaching international standards and India must learn to stay there. Indian advertising creative geniuses are being recognised as being truly international and that India is a great source for creativity.
With Indian companies and individuals doing award-winning work, the country is being viewed with a new respect in the international market. India is no longer seen as a distant, mystical place where people seek spirituality. The world is more receptive to India's ability to deliver great creative work.
While O&M scored five spikes (metals in this context) in all, McCann won four, incidentally all for Happydent. O&M's tally included one gold, three silver and one bronze spikes. In the Print Single: Public Service/ Charity Fund-Raising category, O&M got two silvers for 'IAPA Mother-Son' and 'IAPA Mother-Daughter' for its client, The Indian Association for Promotion of Adoption & Child Welfare. Another entry in the same category, 'IAPA Father-Daughter', won the agency a bronze spike. The entire campaign for IAPA (comprising these three entries) fetched the agency a gold in the Print Campaign category (a gold is awarded only to the best entry in each category). There were only two golds awarded at the ceremony. The fifth win for O&M can be credited to its integrated marketing arm, OgilvyOne, which scored a silver spike for 'Mentos Helpline' in the Digital: Websites and Microsites category. McCann Erickson's four silvers for Happydent were all for the commercial 'Happydent Palace'. The wins were in the TV: Food Products category in the TV Craft category, and for Best Use of Film Direction, Best Use of Art Direction – TV and Best Use of Cinematography. Leo Burnett was the only other Indian agency to be nominated at Media Spikes. It had one entry in the Radio category – 'Kid' for Heinz – which didn't win any spikes, but was assigned 'finalist' status. Apart from Media Spikes Awards, Ogilvy recently also won the Yahoo! Big Idea Chair for excellence in interpreting the brand message of Mentos through mentoshelpline.com. This is the 4th time in the last 3 years that Ogilvy India has won the Yahoo! Big Idea Chair.Industry experts say that we are reaching international standards and India must learn to stay there. Indian advertising creative geniuses are being recognised as being truly international and that India is a great source for creativity.
With Indian companies and individuals doing award-winning work, the country is being viewed with a new respect in the international market. India is no longer seen as a distant, mystical place where people seek spirituality. The world is more receptive to India's ability to deliver great creative work.
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