This hoarding has been making the rounds lately. It talks of the war in the skies. Only recently Jet Airways after it acquired Sahara Airlines, annonced its plans for low cost full service arilines called 'Jet Lite'. Jet also unviled its new uniform in yellow for the same.
Soon after doing that it came out with an outdoor campign which says 'We'Ve Changed' and countering this move of Jet , Kingfisher came out with an outdoor campaign saying 'We Made Them Change' which was created by Portland, one of the leading outdoor advertising company owned by Kinetic, a WPP Group company.
Interesting to note that the war is not in the skies alone but in the outdoor advertising arena as well.
While only the King Fisher and Jet Airways hordings are real, the GO Air hoarding is a result of some smart alec's creative abilities on Photo Shop or Paint Brush. It says: 'We are still the smartest way to fly'. However, it's interesting.