Introduction

Introduction:

Advertising has been around for centuries now. It is a persuasive communication attempt to change or reinforce ones’ prior attitude that is predictable of future. In the current times advertising just hits you on your face. It’s become part of our culture and day to day life. If you look around you, you will find your world filled with advertising - on huge billboards in the streets, on the pages of magazines, between the tracks played on the radio, on the walls of the subway, on the pages of internet sites, at the bottom of emails, on the backs of cinema tickets, on the shirts of football players. It seems that any surface that will hold still long enough to be read is considered a potential advertising medium. The fact that there is so much advertising out there means that it is part of our daily cultural experience - it's just impossible to avoid it. Advertisements often take on a cultural life of their own, and occupy space in the media beyond that which has been paid for. This, of course, is great for the advertisers!
While advertising can be seen as necessary for economic growth, it is not without social costs. Unsolicited and other forms of spam have become so prevalent as to have become a major nuisance to users of these services. Advertising is increasingly invading public spaces, such as schools, which some critics argue is a form of child exploitation. One scholar has argued that advertising is a toxic by-product of industrial society which may bring about the end of life on earth.
But it’s not end of life on this ad media world. So look out for more ……………on Indian advertising and what’s happening internationally.